MODELO DE ADMINISTRACIÓN Y AUDITORÍA DEL MERCHANDISING PARA LA PEQUEÑA EMPRESA DE LA MODA DE GAMARRA, LIMA, PERÚ

The objective of this research was to design a comprehensive management and audit model merchandising with elements that enable clothing retailers in the commercial area Gamarra district La Victoria increase sales efficiency. development based mainly on review literature merchandising, analyzing types merchandising: presentation, seduction, or factors make them up, authors relate sales; then, later select regroup them, under new perspective, integrate accordance reality dress shops. study concludes model, which integrates three management, will small stores achieve substantial improvements overcoming operational deficiencies present significant efficiency making its performance sustainable over time.